Why Bob Gets $90 for a “mesothelomia” Click and You Make only $0.25?
Image credit: google adsense click fraud
Becuase your site is an AdSense site and Bob has original contents that help mesothelomia victims. “Just because Tom gets $2 per click for his baseball site doesn’t mean you will get $2 per click for your baseball site”, writes Mark at 45n5.com while discussing inequal AdSense payouts for clicks from different sites for the same advertiser. According to him, the following factors determine your payouts.
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Site theme
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Traffic geographic origin
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Quality of your AdSense account
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Traffic referral origin
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Traffic keyword origin
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Time of the day
I will not give much weight to the traffic referral origin. Google does not set a cookie using the the AdSense code when a visitor arrives at a site displaying AdSense units. However, if the visitor is coming from a Google search, then they can track you using their cookies.
If you have a foreign language website, your AdSense text ads are in the native language if Google has enough ad inventory in that language. In that case, clicks originating from the country where the language is native pay more than clicks coming from other countries.
