As you all know how much I hate watching Internet marketers’ videos though I watch them anyway to get a laugh from their ridiculous efforts. However, when I watched this video from Andy Jenkins’ Video Boss and Little Boss series, I was just blown away. This guy is genius in making videos that you want to watch in its entirety without fast forwarding. Andy has decades of experience in video and sales. He has compressed all his experiences into a system he calls the Video Boss system.
Using his system, you will not only make videos for your online marketing, you’ll make awesome videos. And the best part is that you don’t need any expensive equipment to do that. He is releasing his video boss techniques almost weekly now and it’s a fresh change from the crap I watch most often. He is giving away great tips without showing any expensive cars and beach vacations.
In the second video that he has released called little boss, he talks about the video making short course – a 5 step process. He shows you powerful tools, graphics and animation resources, soundtracks and a script building blueprint.
If you want to make videos that closes the sale, the little boss is a must watch. His video making process styarts with a script. You can write a sript many ways but he shows you how to do it the fastest way.
His script writing blueprint uses what is called FAB technique. FAB stands for features, advantage, and benefits. He shows you how you take a feature of a product and write the advantage and benefits of that feature. The example he shows is a Kodak camera that has1080p resolutions listed in the product feature page. He turns it into a script using his FAB technique and here it is:
The Kodak Zi8 lets you take full 1080p videos wherever you go.
Full 1080p is the highest resolution of high definition video available.
So your videos will capture every important details…
From your kids cheerful smile
To that triple you hit from softball league
and those funny moments you’ll cherish forever
If you have no clue about where to get the feature of a product, he suggest just use the Wikipedia.
You get 8-15 seconds to grab viewer’s attention and he suggests to start the script with
In this video, I am going to show you why Kodak Zi8 is going to revolutionize the way you make your personal videos and why it might be the only video camera you’ll ever need – saving your money and making it simple for you to create video.
Always start out with the sentence “I am going to show you why“. The second part is what prospective buyers will get and third part is why it will help them. Simple enough?
You have to talk about “feature” which is a quantity and advantages and benefits that have quality and emotional value.
He then take the script and uses Microsfot Power Point to make slides. He suggest to get free templates for your power point slides by doing a Google search. His another advice is to use feature images (compare and contrast, e.g. compact camera to a large camera) and then add emotional images to the slide. Find images by doing a search on Google (”royalty free stock images”, “clip art”). Some of the sites to get images from the web are fotolia, clipart.com, animationfactory, freedigitalphotos.net
I generally don’t put links to any Internet Marketer’s website but I am taking an exception here and here is the link to Little Boss Video.
Image credit: Megan Fox Rules
Related posts: