If you have a site that generates a fair amount of traffic, you can boost the traffic by changing the layout and the design of the site. John Chow talks about how his site traffic has increased after he changed the theme. Some of his fellow bloggers have also gotten the same results after changing their sites’ looks. I have also noticed traffic boosts in my popular free classified site after layout and theme changes.
Why do people visit your site after you give it a complete makeover? John’s theory is that many infrequent visitors will come to check out your site for the new looks. How do these infrequent visitors know about your site’s new look? Do they network and ask each other if a site’s look has changed or not? I don’t know the answer.
If you are just starting out, don’t spend too much time on a site’s design. Start with a simple and aesthetic design and stick with it for at least six to twleve months. Change the design after you start getting a decent amount of traffic.
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