Do You Know What Are SEO and SEM?

Dotcom Note — Wed, 23 Sep 2009 04:59:17 +0000

Do you really understand the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? Here’s a “simple” explanation of what can be a difficult area to understand. SEO is the process of improving a web sites placement in the free listings of the search engines like Google, Yahoo!, MSN/Bing etc. These free listings are also known as “organic” listings.

: Image by hongxing128 via Flickr

The Search Engine Marketing SEM aims to create additional traffic to websites by increasing their visibility on the search engine result pages (SERPs). This is where things can get confusing… because SEM can include tactics to improve your results in the ”organic” listings, as well as other tactics which cost money to implement. To avoid confusion, it’s probably best to leave any discussion of “free or “organic” traffic to come under the realm of SEO.

Search Engine Optimization involves:

On-Site Optimization – making changes to the HTML code on the pages of your web site to:
1. Improve the relevance of certain key words/phrases on each page – both in the content and meta tags of a page, and within the links on your site to that pages.
2. fix any problems which may stop the page being indexed by the search engines – looking at your site navigation structure and wording of links.
Off-Site Optimization – getting back-links from other relevant sites, preferably using key words (or “anchor text”) in the links themselves – e.g., links from directories, through article marketing, or even paid links on relevant sites.

The key to successful, long-term results with SEO is doing things within the guidelines suggested by the major search engines. In other words, using “white-hat” tactics.

Sneaky tactics (”black-hat”) will usually result in penalties being applied by the search engines – i.e., your rank may be reduced, or more likely, your site may be totally removed.

Black hat tactics include (but are not limited to):

1. Link farms (groups of web sites that link to one another in their hundreds)
2. Keyword stuffing (hiding lots of text/keywords on a page to influence search engines) or
3. Page cloaking (showing different pages to search engine and human visitors)

So if anyone suggests doing this to your site… heed the words of Elmer Fudd! “Be very, very careful”

Even though “white-hat” tactics are easy to implement, most people still overlook the basics of SEO. So if you make small changes to your pages, it can result in a huge improvement to your overall position in the organic search engine results.

Search Engine Marketing (SEM)

And think of SEM or Search Engine Marketing as those marketing practices that COST MONEY to generate the traffic. The include

1. Buying placement in search listings (paid inclusion) where your paid listing appears before the free ones
2. Pay-Per-Click (PPC) advertising (i.e. Google AdWords, Yahoo! Search Marketing) where the advertisements appear alongside normal search results, or on relevant pages on other sites.

Companies offering Search Engine Marketing services usually perform a range of BOTH SEO and SEM activities including:

Optimization projects on client web sites.
Managing paid listings at search engines.
Submitting client sites to directories.
Developing online marketing strategies for clients.

Now, you CAN do all this yourself if you have the time and the knowledge. If you choose to do that, you simply MUST become very familiar with PPC programs before you start. If you don’t, your expenses can be potentially quite large from making newbie mistakes with such basic things as the wrong keyword selections!

If you don’t have the time to do it yourself, and want to use a firm to do Search Engine Marketing for you, it also doesn’t hurt to better understand what happens before engaging someone. That knowledge will help you choose a reputable SEM company over the less desirable ones in this industry!

3 Common SEO Myths Busted by Backlink Flood

Dotcom Note — Tue, 11 Aug 2009 14:14:25 +0000

To rank higher in search engines, you need to do search engine optimization, or SEO. What that really mean is you need to apply some techniques so that your fake affiliate review sites and long copy sales letter sites will displace higher quality, useful information rich site for a better ranking in the search engine result page. Backlink Flood will make sure that it happens.

: Image via Wikipedia

Internet marketers complain that Google is not fair because it is hard, time consuming, and expensive to trick Google algorithm to put Internet Marketers’ fake affiliate review sites, blogs made for promoting affiliate products, and one page long sales copy site on the top of the search engine result page. But now, it is going to change forever.

Every time you use Google to find some useful information, you will see these f*cking, mind numbing, brain freezing affiliate review sites, useless blog sites, and long sales copy sites on the search engine result pages because Backlink Flood is on a mission to render the search engines into useless piece of shit that only Internet Marketers and people looking to buy their stuff will find useful.

How do I know that? This is what I got today in my inbox. Read it and decide for yourself.

1. SEO is a long and slow process, it takes months or even longer to start seeing traffic and results.

2. Article marketing is easy… simply upload a few articles about your niche to high ranking directories, and you’ll get all of the traffic you need.

3. You can’t rank mini sites or sales letters for competitive keywords… you need an authority site, and trying to rank a small site is a waste of time.

Do any of those sound familiar? They’re all common beliefs in the world of SEO, and they’re all just plain WRONG. So, how can you rank your site for your keywords in days instead of months? What are more effective ways of driving traffic and building links than submitting articles?

And how the heck can you rank a minisite for extremely competitive keywords? We’ll tell you in a second, but first we have to let you in on a little secret.

When people like Paul Johnson and Angela Edwards rave about a new SEO product, smart marketers take note. And if you want to stay one step ahead in the SEO game – if you want to get that organic traffic to your site (or keep it coming if you already have it) – then you need to keep up with the latest industry news.

The newest breakthrough is Backlink Flood by Andy Fletcher. Andy isn’t a household name in the SEO world… yet. But he just released a product that’s going to turn the world of SEO upside down forever.

We’re talking about brand new concepts that have never been published before, like Rapid Link Indexing, and ranking for keywords in days that would take months using the old SEO methods you’re probably used to.

If you want to see the answers to the questions we posted above, or you’re just curious to see the product that is taking the SEO world by storm and has the biggest names in the business drooling, head on over to:

Backlink Flood web site and buy their product. Use all the techniques revealed in the ebook and your fake affiliate review sites, affiliate blogs, and long copy sales letter sites will be on the top of the search engine result page and people will flood to your site and buy from you how to make money quick online ebook.

Dot Com Note » Search engine optimization

Do You Know What Are SEO and SEM?

3 Common SEO Myths Busted by Backlink Flood