More and more internet marketers are using social bookmarking sites to drive traffic to their web sites. Of course some, mostly newbie, marketers are also spamming these book marking sites by submitting every blog post and article available in their web sites. That is a wrong approach to drive traffic using social bookmarking sites. Your goal in any social media marketing is to connect with your target audience. Your target audience has needs and you’re trying to full fill that need by sharing valuable information or data.
Before you start using social bookmarking sites to promote your web sites, you need to develop a plan and execute the plan using social media marketing best practices. While the best practices differ from site to site, there is a common thread in all these sites. Social media marketers have already figured out that common thread and they have already developed strategies to conquer social media markets.
You have to find a strategy and use it as a template in your social book-marketing campaign. Of course, you need to change it according to your web site’s content and your goal is to maximize your social media campaign efforts. I found an excellent blog post in MindSprout blog that gives you a set of suggestions that you can use as your blueprint for social media bookmarketing. I’m reproducing the five main points here with proper credit to the author.
1. Pick Your Poison
There are quite a few social bookmarking sites to choose from. Some of the more recognizable names include, Delicious, Stumble Upon, Clipmarks and Digg. Keep in mind that most social bookmarking users are typically loyal to one site, but that doesn’t mean that you need to be. Opening accounts on multiple sites will increase your audience reach and depth.
2. Sir Links-a-Lot
This may seem like a no brainer, but many people often overlook it – don’t forget to bookmark your own website. Creating social bookmarks help to generate backlinks for your site and everyone knows that the more backlinks you have, the higher your page will rank in search engine results. This is why it’s a good idea to establish accounts with several social bookmarking sites.
3. What to Share
With social bookmarking you can save just about anything that’s on the web. Create links to photos and video and, drumroll please, your website’s blog posts. Each time you upload a blog post you should make a new social bookmark link to it. Each day, social bookmarking sites receive millions of visits and spotlighting your blog posts is how you’ll bring them back to your website.
4. Keywords to Success
Marketing with social bookmarking uses a bit of search engine optimization (SEO) strategy. In other words, incorporate keywords into your social bookmarks that you’re building. When you save a blog post or video to a social bookmarking site, you’ll need to tag it with relevant keywords to help others find the bookmark. You’ll also to give your bookmarks come catchy titles that have few keywords added for good measure.
5. Badges! We Got Your Stinkin’ Badges!
After you’ve built your social bookmarking profile, added and tagged your links and inserted appropriate keywords, you’re ready to shamelessly promote the fruits of your labor. Create social bookmarking badges for the sites that you belong to and display them on your website and other social media profiles.
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Driving traffic using social bookmarketing is neither new nor hard. But unless you know how it can be done effectively, you will find it hard to get optimal results. Social bookmarking is also one of the quickest way to get you web page indexed and rank higher in search engines. It will increase your web site’s awareness. If you provide quality contents, you will find lots of return visitors and your web site traffic will increase due to your social bookmarketing efforts.
Related posts:
- How to Succeed in Driving Website Traffic Using Social Media Sites
- Maria Andros Social Media Traffic Blueprint Revealed
- Ultimate Tips To Drive Traffic To Your Blog
- How to Drive Web Site Traffic Using Social Video Optimization Techniques
- How to Use News Popularity Sites to Drive Web Traffic To Your Site