After punishing the text link advertisers with a reduction in their page ranks (PR), Google is going after the PayPerPost bloggers and dropping their PRs to zero from whatever PR they had before. An IZEA blog post by CEO Ted Murphy has this to say:
Once again Google has proved that PR has little to do with blog traffic, influence or relevance and everything to defending their monopolistic stranglehold on search and online advertising.
Murphy also went after TechCrunch for their sponsored posts and suggested that Google did not punish them because they were silicon valley insiders. Duncan Riley at TechCrunch has posted a rebuttal to Murphy’s claims.
Image credit: PageRank
Every business wants to increase their market share to achieve monopolistic strongholds. No business person will say, “Gee, you know, I have too much market share. I will decrease my market share so others can compete.“
The question is, does Google misuses their monopolistic stronghold? And the answer is we don’t have any evidence so far.
PayPerPost (or any such service provider) should not charge the review rate based on a site’s PR. The review rate should be based on the actual traffic the site receives and PayPerPost should provide that information to their advertisers (people who are seeking reviews).
When Google reduces the PR of a site, another site gets a fair chance of ranking high in the SERP. So in a sense, Google is helping sites who don’t participate in PayPerPost. And what is wrong with that?
When a site reaches a higher PR and a higher ranking in the SERP, Google expects it to show some responsibilities. Just because the site has a higher PR, it does not mean that the site has a higher quality than hundreds of other sites that are slightly lower in PRs. And Google knows this fact.
Google’s actions will help sites, that don’t participate in PayPerPost, improve their rankings in the SERP.
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