Dot Com Note

If you want to drive organic traffic, make your site human friendly and search engine optimized. Search engine optimization is not brain surgery. Anybody can learn the basic principles and apply them to while developing web sites. You also don’t have to buy tons of books and spend thousands of dollars.

Though most of the SEO techniques are as old as the web and they will remain timeless in the future, lots of people still wonder what is SEO and how they are going to implement it in their web site. By following the steps described in this article, you will be able easily incorporate the most important SEO techniques in your site.

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1. Know what people are searching. Before you rush to develop your site, you need to do some keyword research. You don’t have to buy any tool. Use the Google Adwords keyword tool. It is free. Let’s say that you want a website to sell oranges. And the thing that differentiates your business from thousands selling oranges online is the freshness of your product.

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Who has the time to read a 400 page SEO book? I know lots of you don’t. At least I don’t have. We all want to make money, not read for days. Even after reading for days, there is no guarantee that we will understand every thing and retain the important points. So, I have boiled down a 400 page SEO book for you to read, absorb, and retain in 60 seconds.

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1. For each web page, use a specific key phrase that describes the theme of that page.

2. Use the key phrase in an H1 tag (only one H1 tag per page).

3. Some where in the content of the page, use the key phrase only once and make it bold using a STRONG tag.

4. Use the key phrase in the TITLE tag.

5. Use the key phrase once in META description tag.

6. Put an image and use the key phrase in title and alt attributes of the IMG tag.

7. Use at least the width attribute of the IMG tag.

8. Turn the key phrase into a hyphenated word and use it for the image file name.