Dot Com Note » copywriting

How To Create Effective Headlines For Affiliate Marketing Ads

Dotcom Note — Mon, 15 Feb 2010 23:15:46 +0000

As an affiliate marketer, your job is to promote third party products and services to earn a commission. Often, you will use a variety of text ads for your classified ads, article and forum marketing signatures, pay-per-click campaigns, etc.

As an internet marketer, have you ever wondered why some of your offers pull cash while others simply bomb? Have you ever wondered why some sites send you good traffic and conversion while people don’t click your ad title in other sites? As it turns out, a huge reason could be the headlines you are using. Here are 8 easy tips that will empower you to write fantastic headlines.

Tip 1: Do research. Take the time and review the sites of about 15 other people in your niche before doing anything. Don’t ever take their copy, but you can get ideas about how to create your headline.

Tip 2: Keep it short. All of your affiliate marketing advertising ads headlines should be between 5 to 7 words. You can add more with your sub headline if you’d like.

Tip 3: Use questions. Remember, the point of all headlines is to stop people in their tracks long enough to think about what you are offering. Asking a question is a great way to do this. People will want to take the time to read more about what you have to offer. The question can always be one that is answered by your affiliate product or service you are promoting.

Tip 4: Use Exclamation. Exclamation points or question marks convey excitement so use them but don’t overuse them.

Tip 5: Clarity is essential. With any of your affiliate marketing advertising strategies, always be sure to inform your reader exactly what and how your affiliate product or service can help them.

Tip 6: Use steps. It is helpful if you use what is called a “number of steps” formula. If your affiliate home based business opportunity solves a problem in a certain number of steps, tell them to people. They love simple solutions to their problems.

Tip 7: Use numbers. You can always use this instead of the “steps” if you prefer.

Tip 8: Use an “under”. This is a formula to use when time or money is involved. So using phrases such as “in under”, “for less than” works very well. For example, you could use “How to Have Better Judgment Than a 16 year-old in 10 Days or Less.”

As you see, learning to create effective headlines is a must if you want to have successful affiliate marketing advertising campaigns. Using these 8 steps, you can create powerful headlines for your affiliate home based business opportunity website, emails, blog, or anywhere else where you need people to stop and pay attention. If you do this, you will have more sales and sign ups for your affiliate home based business opportunity.

Image credit: sakanami

Video Boss And Little Boss Are Must Watch For Internet Marketers

Dotcom Note — Mon, 08 Feb 2010 19:39:30 +0000

As you all know how much I hate watching Internet marketers’ videos though I watch them anyway to get a laugh from their ridiculous efforts. However, when I watched this video from Andy Jenkins’ Video Boss and Little Boss series, I was just blown away. This guy is genius in making videos that you want to watch in its entirety without fast forwarding. Andy has decades of experience in video and sales. He has compressed all his experiences into a system he calls the Video Boss system.

Using his system, you will not only make videos for your online marketing, you’ll make awesome videos. And the best part is that you don’t need any expensive equipment to do that. He is releasing his video boss techniques almost weekly now and it’s a fresh change from the crap I watch most often. He is giving away great tips without showing any expensive cars and beach vacations.

In the second video that he has released called little boss, he talks about the video making short course – a 5 step process. He shows you powerful tools, graphics and animation resources, soundtracks and a script building blueprint.

If you want to make videos that closes the sale, the little boss is a must watch. His video making process styarts with a script. You can write a sript many ways but he shows you how to do it the fastest way.

His script writing blueprint uses what is called FAB technique. FAB stands for features, advantage, and benefits. He shows you how you take a feature of a product and write the advantage and benefits of that feature. The example he shows is a Kodak camera that has1080p resolutions listed in the product feature page. He turns it into a script using his FAB technique and here it is:

The Kodak Zi8 lets you take full 1080p videos wherever you go.
Full 1080p is the highest resolution of high definition video available.
So your videos will capture every important details…
From your kids cheerful smile
To that triple you hit from softball league
and those funny moments you’ll cherish forever

If you have no clue about where to get the feature of a product, he suggest just use the Wikipedia.

You get 8-15 seconds to grab viewer’s attention and he suggests to start the script with

In this video, I am going to show you why Kodak Zi8 is going to revolutionize the way you make your personal videos and why it might be the only video camera you’ll ever need – saving your money and making it simple for you to create video.

Always start out with the sentence “I am going to show you why“. The second part is what prospective buyers will get and third part is why it will help them. Simple enough?

You have to talk about “feature” which is a quantity and advantages and benefits that have quality and emotional value.

He then take the script and uses Microsfot Power Point to make slides. He suggest to get free templates for your power point slides by doing a Google search. His another advice is to use feature images (compare and contrast, e.g. compact camera to a large camera) and then add emotional images to the slide. Find images by doing a search on Google (”royalty free stock images”, “clip art”). Some of the sites to get images from the web are fotolia, clipart.com, animationfactory, freedigitalphotos.net

I generally don’t put links to any Internet Marketer’s website but I am taking an exception here and here is the link to Little Boss Video.

Image credit: Megan Fox Rules

Push Button Sales Letters – Your Nirvana to Expensive Copywriting

Dotcom Note — Sat, 08 Aug 2009 14:58:38 +0000

Internet marketers use long copy sales letters and well crafted emails to peddle their products. You may have seen countless sites that have long web pages and you scroll down and down and their is no end to that. It has bold and big fonts, some shiny graphics, lots of testimonials, order buttons that tell you to order right now before the world comes to an end. By now, you should know the kind of sites I am referring to.

: Image via Wikipedia

All these sites and emails are designed to accomplish one and only one thing. Suppress your rationality and force you to use your emotions an pull out the credit cards from your pocket.

These sales letters are not easy to write. A good sales letter employs highly sophisticated approaches to appeal human emotions. There are arts and sciences to writing these sales letters. You may have to spend lots of money to get one written by a good copywriter. Until now. This Push Button Sales Letters software is going to change all that. You can use it to create these useless web pages in a minute.

You need a potent and targeted sales letter for people to send money to your bank account. You can create a sales letter that will attract buyers like a magnet by clicking a button if you are using Push Button Sales Letters software. The guy even wonders why all the websites are not using these ridiculous long copy sales letters. Just imagine how the Amazon site would look if they have one long copy sales letter for every product they have in their inventory.

You fill up some blanks and the software creates a ridiculous long copy sales letter. You can choose from seven powerful headlines designed to strip all rationality from the visitors’ brains.

Of course, if you cannot make any sales using these sales letters created by this software then you are entering garbage into the software. You are a stupid. You need to take a break from Internet marketing. If you were smart enough, you would have created the software yourself and would have been making money right now.

Wait, you may have a second option. Because you could not make any sales using the sales letter created by the software, why not sell the same software to other soon-to-be rich Internet marketers? You get an hefty commission. May be you will get your money back and the creator of the software will make more money using your efforts. Now get to the work. Create ridiculous lengthy web pages in the hope of selling something or sell Push Button Sales Letters.